E-commerce Store Checklist

Running your store shouldn’t feel like guesswork. Yet some days it does. You look at your homepage and feel it should flow better; you have a feeling your checkout underperforms, and that visitors leave product pages too soon.

The hardest part is knowing what to work on first. Miss the right step, and you risk sales slipping through the cracks. That’s why I created the E-commerce Checklist.

It’s a clear, step-by-step Google Sheet that shows you exactly what to prioritise so you can stop second-guessing, fix the things that matter most, and see your sales grow.

What’s included

Instant access to 13 checklists covering every key part of your store.

Start with the Priority Actions checklist to spot the quick wins that make the biggest difference.

Then, work through dedicated checklists for the Home Page, Collection Page, Product Page, Cart, Checkout, Post-Purchase, About Page, Customer Service, Trust & Social Proof, Email Capture, Analytics & Tech, and FAQs.

You’ll know exactly where to focus at every stage.

Three Bonus Sections

Bonus 1: About Page Template Builder

No more blank-page stress. Fill in the blanks, follow the examples, and create an About page that builds a connection fast.

Bonus 2: How to Increase Average Order Value

Simple tweaks that encourage customers to add one more item. A few adjustments here can significantly boost profits.

Bonus 3: Content  Blog Post Ideas

A ready-made bank of ideas for your blog, emails, and social posts, keeping your marketing consistent and fresh.

Why it works

Without a plan, optimisation feels endless.

This checklist breaks everything into clear, tick-box actions you can actually complete.

No jargon, no fluff, just practical steps proven to work. Because it’s in Google Sheets, you can track progress, share tasks with your team, and work at your own pace.

The difference it makes

Instead of guessing, you’ll know exactly where to start and how to keep improving.

You’ll fix the weak spots that lose sales, build trust with your customers, and finally feel confident sharing a store that works the way it should.

How to start

Getting started is simple.

  1. Download your file from the purchase email
  2. Start with the Priority Checklist for quick wins
  3. Work through the homepage, product, cart, and checkout next
  4. Follow the rest at your own pace
  5. Apply the bonus strategies to keep growth going

You’ve got this

Your store has so much potential.

With the E-commerce Checklist, you’ll have the clear plan you need to unlock it.

Purchase your checklist today and start making improvements that matter.